Your phone's ringing.Katie's got it — in London.
While you work, we book - Job done.
The AI call handler and Revenue Team built for UK tradespeople. Answers every missed call, qualifies real jobs, and sends them straight to your WhatsApp — so you accept, call back, or decline in two taps.
No apps. No contract. Just more work.
From £59/month — one recovered job pays for the entire year
💰 See what missed calls are costing you →Limited to 50 UK trades in our early access programme
- ✓7-day free trial — no card required
- ✓30-day money-back guarantee
- ✓Live in 30 minutes
- ✓Works with your existing number
- ✓Cancel anytime
in London
in London
in London
Built by Dru McPherson for London trades
Got questions? dru@whoza.ai
“By far the simplest and the cheapest. I'm already seeing results.”
Chelsea · Kensington · Hackney · Camden · Croydon · Islington · Greenwich · Westminster · and all London boroughs

The London Trade Market
London has 35,000+ trade businesses serving 3.5M households. Katie answers emergency calls 24/7, captures enquiries via WhatsApp. Plans from £59/month.
Areas We Cover in London
Trade Standards in London
- NICEIC registered electricians
- Gas Safe engineers
- FMB accredited builders
- Which? Trusted Traders
Response Times in London
18 minutes average emergency callback. Katie answers every call instantly — 24/7, 365 days a year — so your customers never hear voicemail.
Over 45,000 trade enquiries per week across Greater London.
Missed Call Revenue Impact
With 8,200 missed calls every week, London tradespeople are losing£2788k+ in potential revenue monthly. At a 35% conversion rate, that's over £976k in lost jobs every month. Katie ensures you capture every opportunity.
Housing Stock in London
London's housing landscape is extraordinarily diverse, creating distinct demand patterns for trades across the capital. Victorian and Edwardian terraces dominate inner boroughs like Islington, Camden and Hackney, where ageing pipework, outdated wiring and original sash windows generate constant maintenance work. These properties often feature shared party walls and concealed lead pipes that require specialist knowledge. In contrast, the Docklands and Canary Wharf area is characterised by high-rise apartments with modern building management systems, where trades need familiarity with communal heating and smart home integrations. The outer boroughs — Bromley, Croydon, Hounslow — contain vast expanses of 1930s semi-detached housing with original cavity walls and ageing central heating systems. New-build developments in Nine Elms, King's Cross and Stratford present yet another profile, with airtight construction, underfloor heating and MVHR ventilation systems that demand different skill sets. This diversity means a plumber in Kensington faces entirely different challenges from one in Enfield, and customers expect tradespeople who understand their specific property type.
Weather Impact
London's urban heat island effect creates unique trade demand patterns. Summer heatwaves drive air conditioning and ventilation installation enquiries to unprecedented levels, particularly in south-facing flats and loft conversions where temperatures can exceed 30°C indoors. The Thames flood plain affects basement properties across Richmond, Fulham and Greenwich, with groundwater ingress requiring specialist damp-proofing and sump pump installations during winter. Heavy rainfall events have increased dramatically, overwhelming Victorian drainage systems in Hampstead, Highgate and Blackheath. Conversely, the relatively mild winters compared to northern England mean boiler breakdowns are less extreme but more frequent due to intermittent use patterns. Tradespeople report that London's microclimate variations — fog in the Thames valley, wind tunnels between tower blocks, and sustained heat in concrete-heavy areas — create location-specific emergency patterns that are hard to predict without local knowledge.
Permitting & Regulations
London trades operate within one of the most complex regulatory environments in the UK. Conservation Areas cover 24% of the capital, requiring Listed Building Consent for work on approximately 19,000 listed structures. Boroughs like Westminster, Kensington & Chelsea and Camden have additional Article 4 Directions removing permitted development rights. The London Plan's sustainability requirements mandate specific insulation standards and low-carbon heating for all major renovations. Basement excavations — popular in affluent boroughs — require Party Wall Agreements with multiple neighbours and Thames Water build-over agreements. Gas Safe registration is essential, but London also has specific requirements for working near the Thames Tideway Tunnel construction zones. Fire safety regulations following Grenfell have introduced strict material specifications for cladding and insulation work. Many London tradespeople report that navigating these overlapping jurisdictions — borough planning, Transport for London street works licences, and Thames Water approvals — consumes significant time that could be spent on billable work.
Market Dynamics
The London trade market operates at a scale and velocity unmatched elsewhere in the UK. Average job values of £340 are 22% above the national mean, driven by higher labour costs, premium materials, and the complexity of working in dense urban environments. Central London tradespeople routinely charge £120-£150 per hour for emergency callouts, with some specialist conservation trades commanding £200+. The market is intensely competitive in affluent postcodes — a Google search for 'emergency plumber Chelsea' returns over 200 results — yet underserved in outer boroughs where travel time between jobs eats into profitability. The buy-to-let market creates a distinct customer segment: property managers who need rapid turnaround between tenancies and prefer tradespeople who can handle multiple property types. Recent trends show surging demand for EV charger installation, heat pump fitting, and smart home integration as London pushes toward net-zero targets. The 'London premium' means missed calls here cost more than anywhere else in the UK — a single lost £5,000 kitchen refit or £8,000 basement conversion represents a significant revenue hit.
Trade Shortage in London
London faces acute shortages in several trade categories. Electricians with EV charger certification are in critically short supply, with waiting lists exceeding 8 weeks across most boroughs. Gas Safe engineers who can work on high-efficiency condensing boilers and heat pumps are similarly scarce. The capital also suffers from a shortage of skilled plasterers and dryliners, as many experienced workers have moved to less expensive areas or left the trade entirely. The construction skills gap is estimated at 25,000 workers, with London bearing the brunt. This shortage means tradespeople who can answer their phones and respond quickly command premium rates and have their pick of work — making missed calls particularly costly in this environment.
Real Results in London
Dave Chen
Electrician, Clapham
Dave runs a two-person electrical firm covering SW4, SW11 and SW12. Before whoza.ai, he was missing 4-5 calls daily while up ladders, in crawl spaces, or driving between Victorian terrace rewires. His voicemail greeting was a joke — 'I'll call you back' that never happened. A competitor two streets away was answering every call and growing fast. Dave's breaking point came when he missed a £4,800 full-house rewire enquiry from a Clapham estate agent while he was tracing a fault in a Brixton basement. The agent gave the job to someone who answered on the second ring.
Within two weeks of setting up Katie, Dave captured 23 enquiries he would have missed. One was a £6,200 EV charger installation for a new-build in Nine Elms. Another was a recurring contract with a Brixton letting agent worth £1,800 per month in maintenance work. His conversion rate on captured calls is 68%.
Sarah Okonkwo
Plumber, Hackney
Sarah specialises in emergency plumbing across East London, handling burst pipes, boiler failures and blocked drains in Victorian properties. Her work is unpredictable — she might spend three hours under a sink in a Hackney townhouse, completely unable to answer her phone. Emergency customers don't wait. She was losing an estimated 40% of enquiries to competitors who answered faster. A particular frustration was burst pipe calls during the early morning rush — her phone would ring at 6:30am while she was already on her first job, and by the time she checked messages at 9am, the customer had already booked someone else.
Katie now handles every call Sarah can't take. In her first month, Katie captured 31 enquiries including seven emergency callouts worth £280-£420 each. One was a £3,800 bathroom renovation from a Hackney landlord who called at 7:15am while Sarah was under a sink in Dalston. The landlord was so impressed by Katie's professional handling that he referred two other properties.
Local Insights: London
- The average London tradesperson travels 14 miles between jobs — highest in the UK — making phone availability during transit critical
- Central London postcodes (W1, SW1, SW3) have 40% higher job values but 3x more competition for each enquiry
- Friday 4pm-7pm is the highest-value call window, as weekend emergency enquiries peak and office workers finally call about home issues
- London's rental market creates a distinct 'landlord segment' — property managers who need fast quotes and prefer WhatsApp communication
- Basement waterproofing enquiries have increased 340% since 2019 due to more frequent flash flooding events
- EV charger installation is the fastest-growing trade segment, with demand up 600% in Greater London since 2022
- Thames Water street works cause an estimated 12,000 missed trade calls weekly across London as workers can't hear their phones over machinery
"I was losing three jobs a day driving between Camden and Clapham. Katie caught a £2,400 bathroom refit enquiry while I was stuck on the North Circular. Paid for the whole year in one call."
Marcus O.
Plumber, North London
Why London Tradespeople Miss Calls
High competition — 15+ plumbers per postcode in central London
Emergency calls peak during commute hours when you're on the road
Diverse housing stock (Victorian to new-build) requires different expertise
Tenant vs landlord enquiries need different handling
London trade market value
£1.2B
Also Serving Tradespeople Across the UK
of small businesses fail to answer calls
of voicemail callers hang up without leaving a message
of customers hire whoever responds first
Sources: UK micro-business survey 2025, AlwaysOnBooking 2026, JP Automations 2026
What Are Missed Calls Costing You?
Every missed call to your trade business is a potential job walking straight to your competitor. When a customer calls and you do not answer, 69% of voicemail callers hang up without leaving a message, and 78% will simply hire whoever responds first. Use the calculator below to see exactly how much revenue you are losing every week, month, and year.
Lost Jobs Calculator
Adjust the sliders to match your business
Typical plumbing call-out in the UK: £180-£350
Your Lost Revenue
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No spam. Unsubscribe anytime. We hate cold emails too.
That's money walking out the door to your competitor.
One recovered job per month pays for Whoza.
Stop the leak. Katie answers every call from just £59/month
Watch Whoza capture a missed enquiry in 60 seconds
Katie answers the call. The enquiry lands in WhatsApp. Claire requests the review. Rex shows what to improve next.
See Katie capture a missed enquiry in under 60 seconds.
Jobs Land On Your Phone
No apps. No logins. No dashboards. Just WhatsApp.This is how you actually get paid work.Tap accept and the job is yours.
A Typical Day With Whoza
Typical for many trades. Projections based on industry averages.
From Missed Call to 5-Star Review
Fully automated. Always running. More work every week.
How Whoza Works
Whoza.ai uses an AI voice agent named Katie to answer your business calls 24 hours a day, 7 days a week. She qualifies leads, books appointments, and sends instant WhatsApp notifications with caller details. Setup takes just 30 minutes with your existing phone number, and there is no equipment to install or software to learn.
We Set Up Whoza on Your Number
Forward your number to Whoza. Live and answering calls in 30 minutes. No tech skills, no engineers, no downtime.
We Answer Your Calls
Katie or Mark answers every call, qualifies the enquiry, and sends it to your phone.
You Accept Jobs and Get Paid
Real enquiries land on your phone. Tap to accept, call back or decline. Enquiry captured.
Only Continue If It's Working
See real results first. No upfront cost. Cancel anytime if it's not right for you.
No website? No problem.
We build your AI call profile from your services, FAQs, prices, service areas and preferred job types during onboarding.
See how AI call handling works for your trade.
No credit card required. Cancel anytime.
Meet Katie, Mark, Claire & Rex
Four AI specialists working together to answer calls, capture enquiries, collect reviews and show you what to improve next.
Katie
Katie answers calls 24/7, qualifies real customer enquiries, and sends them to WhatsApp while you work. Friendly, professional and calm under pressure - she helps customers feel heard before the enquiry reaches you.
"Hi, you've reached Thompson Plumbing. My name is Katie. How can I help you today?"
Ready to accept, call back or decline.
Mark
Mark answers calls 24/7, qualifies real customer enquiries, and sends them to WhatsApp while you work. Clear, efficient and professional - ideal if you prefer a direct male voice.
"Hi, you've reached us. This is Mark speaking. What can I do for you?"
Job type, urgency, location and customer details captured.
Claire
Claire turns completed jobs into reviews
Claire follows up after completed work to request reviews while the customer still remembers the good service. Polite, timely and consistent - she helps turn good jobs into future trust.
Hi John, thanks for choosing Thompson Plumbing yesterday. If you were happy with the service, would you mind leaving us a quick review? It really helps. [Google review link]
More reviews. More trust. More customers choosing you.
Included in Growth plan and above.
Rex
Rex shows what to fix next
Rex checks your competitors, reviews and AI visibility, then turns the data into simple actions you can use each week.
Your nearest competitor has 41 reviews. You have 32. Action this week: request 5 more reviews from recent customers and reply to your last 3 Google reviews.
Clear weekly actions to improve visibility and help AI search recommend your business.
Monthly competitor analysis on every plan. Weekly actions from Growth upwards.
Choose the voice and name that fits your business. Switch anytime.
Experience the demo — no signup needed
You Stay In Control
Every job comes to you first. You decide which ones to take.Choose how your calls are answered — tone, questions and job types.
You Never Miss a Job
WhatsApp, SMS or email — your choice.
Jobs always reach you, even if one channel fails.
Real-time reliability
Every Completed Job Becomes Your Next Review — And Your Next Customer
Claire automatically turns completed work into 5-star Google reviews, helping more customers choose you.Post-job review capture that builds trust and brings future work.
Automatic post-job conversion after every completed job.
How did we do?
Your boiler repair is complete — we'd love your feedback!
Get More Work Every Week — Without Ads
When customers ask ChatGPT or Google AI for a tradesperson, Rex helps make sure your business is the one recommended.Rex tells you what to fix this week so you get more calls and more jobs.
Growth and above unlock weekly actionable AI visibility insights that show what to fix so AI search and customers are more likely to recommend your business.
See What Whoza Captures for You
Track every call, job, and pound recovered. Know your ROI at a glance.
What Early Users Are Saying
Our service is now live with plumbers, electricians, builders, roofers and other tradespeople across the country. Every user below is a real business owner who started using whoza.ai to capture their missed calls. Read their genuine feedback about how AI call answering has changed their business.
More Enquiries
Never miss another call. Katie answers 24/7 and qualifies every enquiry.
Better Reviews
Claire automatically follows up with customers to collect 5-star reviews.
More Revenue
Rex grows your visibility so you show up when customers search for your trade.
Feedback from verified users · View on Google
"I realised recently that my business was not appearing in AI search results at all. Whoza.ai helped me fix that. Now I'm showing up in AI search results and getting more calls. Really pleased with the service."
Kat Hibbert-Jordan
Google Review
"I've tried different marketing tools before — they cost me over £350/month. Whoza.ai is by far the simplest and the cheapest. It's easy to use and I'm already seeing results. Highly recommend!"
Ludmila Lamont
Google Review
"Tried this company with anticipation but have to say was very impressed with the simplicity and how it helped me — sales followed pretty quickly which I was amazed at."
Nicholas Wood
Google Review
"The future is now. A powerful business tool well executed. This will yield both short and long term benefits."
Luke Winter
Google Review
"I am reluctant to try new things but this was recommended to me and seemed worth trying. Really really impressed."
Sandy Fyfe
Google Review
From Call to More Work — Every Week
| Outcome | whoza.aiComplete system | Typical AIAnswers calls only |
|---|---|---|
| Based In | Built in Scotland | USA, Germany, UK (varies) |
VALUE | ||
| Pay only for jobs you accept — unaccepted enquiries are never billed | YesYes | NoNo |
| No contract — cancel anytime, 30-day money-back guarantee | YesYes | VariesVaries |
Capture | ||
| Every call answered 24/7 | YesYes | NoNo |
| Caller qualified as a real job (not spam) | YesYes | NoNo |
| Urgency triage — every call flagged RED/AMBER/GREEN | YesYes | NoNo |
| Spam & sales calls filtered automatically | YesYes | NoNo |
| Voicemail detection + auto-forward | YesYes | NoNo |
| Live transfer to you mid-call when you're available | YesYes | NoNo |
| Keep your existing business number — customers notice nothing | YesYes | SometimesSometimes |
Deliver | ||
| Job sent to your phone instantly via WhatsApp | YesYes | NoNo |
| Accept, call back or decline with one tap | YesYes | NoNo |
| AI call notes + searchable transcripts | YesYes | NoNo |
| Choice of 12 UK voices — name your own assistant | YesYes | NoNo |
| Booking automation + calendar sync (Google, Outlook, Apple) | YesYes | NoNo |
| Customer confirmation & follow-up sent automatically | YesYes | NoNo |
Convert | ||
| Completed job → review requested automatically (Claire) | YesYes | NoNo |
| CRM integration — Jobber, ServiceTitan (Pro plan) | YesYes | NoNo |
| Monthly competitor analysis (Rex) | YesYes | NoNo |
| Weekly AI visibility actions | YesYes | NoNo |
| One clear action to get more calls, every week | YesYes | NoNo |
Grow | ||
| More reviews → found more easily | YesYes | NoNo |
| More visibility → more enquiries | YesYes | NoNo |
| More enquiries → more jobs every week | YesYes | NoNo |
| Optimised to get recommended by ChatGPT, Perplexity etc | YesYes | NoNo |
Others answer your calls. Whoza turns them into more jobs every week.
See detailed comparison:
Simple Pricing That Scales With You
Jobs included. £2.25-£4.50 per extra job. Scales as you grow.Start small. Only pay more as you get more work.Most customers cover their cost in their first few jobs.
Choose a plan based on how many enquiries you need.
Upgrade anytime as your business grows.
Starter
Capture + deliver jobs
- AI call handling 24/7
- AI call notes + searchable transcripts
- Urgent call flags (RED/AMBER/GREEN)
- 12 AI voice options (UK accents)
- Call transcripts available
- Voicemail detection + auto-forward
- Spam call filtering
- Lead capture + dashboard
- Booking automation
- WhatsApp job delivery
- Keep your existing business number
- Calendar sync (Google, Outlook, Apple)
- Live transfer to you — if you're available, Katie puts them through
- No contract — cancel anytime
- Monthly competitor analysis
- 10 booked enquiries included
Growth
Full revenue system
- Everything in Starter
- 20 booked enquiries included
- Downloadable call logs (CSV/Excel)
- Customisable WhatsApp message templates
- Out-of-hours auto-tagging
- Claire review engine
- Monthly competitor analysis
- Weekly actionable AI visibility insights
- Calendar sync (Google, Outlook, Apple)
- Jobs and enquiries dashboard
- £3.25 per additional booked enquiry
Pro
High-volume + AI growth
- Everything in Growth
- 40 booked enquiries included
- Advanced analytics dashboard (Pro+)
- Team member notifications + routing
- White-label WhatsApp messages
- Monthly competitor analysis
- Weekly actionable AI visibility insights
- Advanced Rex AI visibility reporting
- Full system (Katie/Mark + Claire + Rex)
- SMS + WhatsApp follow-up sequences
- Outbound callback campaigns
- CRM integration (Jobber, ServiceTitan)
- connects to your existing tools
- £2.75 per additional booked enquiry
Scale
Multi-location businesses
- Everything in Pro
- 100 booked enquiries included
- Location-based call routing
- Executive summary email (all locations)
- Monthly competitor analysis
- Weekly actionable AI visibility insights
- Advanced Rex reporting
- Multi-location competitor intelligence
- Multi-location support
- Multi-calendar team sync
- Priority support
- Custom integrations
- Dedicated account manager
- £2.25 per additional booked enquiry
7-day free trial on Starter. No contract. Cancel anytime.
Need more call time? Add 100-minute bundles for £20, or pay £0.40/min for additional usage. These minutes never expire.
Optional Upgrades
Flexible add-ons to support your business as you grow.
100 Minute Bundle
Extra call handling minutes at a discounted rate.
Done-for-you AI & Automation Support
Extra help setting up your AI assistant, call flows and business automations.
What happens after you sign up?
Live in less than 30 minutes. Here's how.
Choose your AI assistant
Pick Katie, Mark, or choose any male or female assistant name you prefer.
Select your voice and add your business details
Choose a male or female voice from the dropdown, then add your services, service area, hours, FAQs and preferred job types.
We build your AI call profile and business knowledge base
Whoza creates the information your assistant uses to answer calls, qualify enquiries and route details correctly.
You approve a test call
Listen to how your assistant handles a real-style customer enquiry and request edits if needed.
Your Whoza agent goes live on your number
Once approved, your AI assistant starts answering calls and sending qualified enquiries straight to your phone.
Simple pricing that scales with your business. Most customers cover their cost in their first few jobs. Only continue if it's working for you.
Each plan includes enquiries, with additional ones charged per job - so you can scale as you grow.
Start small. Only pay more as you get more work.
Additional call handling minutes are charged at £0.40 per minute across all plans. You can monitor and control usage at any time.
A booked job is a job enquiry that the tradesperson has accepted via the Whoza WhatsApp channel (e.g. replying ACCEPT to the WhatsApp job card). Job cards sent but not accepted do not count toward plan job allowances and are not billed as extra jobs.
AI Call Handling for Every Trade in London
Whatever your trade, Katie's got you covered in London.
Frequently Asked Questions
Everything you need to know about whoza.ai
Don't Miss Another Job
Every missed call is a job going to your competitor.Try Whoza free for 7 days on Starter.
Set up in 30 minutes and start catching more calls.