Your phone's ringing.Katie's got it — in Leeds.
While you work, we book - Job done.
The AI call handler and Revenue Team built for UK tradespeople. Answers every missed call, qualifies real jobs, and sends them straight to your WhatsApp — so you accept, call back, or decline in two taps.
No apps. No contract. Just more work.
From £59/month — one recovered job pays for the entire year
💰 See what missed calls are costing you →Limited to 50 UK trades in our early access programme
- ✓7-day free trial — no card required
- ✓30-day money-back guarantee
- ✓Live in 30 minutes
- ✓Works with your existing number
- ✓Cancel anytime
in Leeds
in Leeds
in Leeds
Built by Dru McPherson for Leeds trades
Got questions? dru@whoza.ai
“By far the simplest and the cheapest. I'm already seeing results.”
Serving Leeds & England

The Leeds Trade Market
Leeds has 8,500+ trade businesses serving 350K households. Katie answers emergency calls 24/7, captures enquiries via WhatsApp. Plans from £59. Try free.
Areas We Cover in Leeds
Trade Standards in Leeds
- NICEIC registered electricians
- NAPIT certified
- FMB accredited builders
- RHS landscapers
Response Times in Leeds
28 minutes average emergency callback. Katie answers every call instantly — 24/7, 365 days a year — so your customers never hear voicemail.
Around 12,000 trade enquiries per week across West Yorkshire.
Missed Call Revenue Impact
With 2,800 missed calls every week, Leeds tradespeople are losing£798k+ in potential revenue monthly. At a 35% conversion rate, that's over £279k in lost jobs every month. Katie ensures you capture every opportunity.
Housing Stock in Leeds
Leeds presents one of the most varied housing stocks in northern England, shaped by its textile heritage and subsequent regeneration. The inner suburbs of Headingley, Hyde Park and Burley are dominated by substantial Victorian and Edwardian terraced houses — many converted to student HMOs — with original features, high ceilings, and wiring that often dates to the 1960s or earlier. These properties present unique challenges: shared chimney stacks, original slate roofs, and cellars that flood during heavy rain. The city's famous 'back-to-backs' in areas like Harehills and Beeston are a distinct Yorkshire typology with no rear access, requiring creative solutions for extensions and utilities. Outer suburbs such as Roundhay, Moortown and Alwoodley feature large 1930s semis and detached homes on generous plots that drive extension and landscaping work. North Leeds — Horsforth, Guiseley, Otley — extends into the Wharfedale valley with stone-built cottages and farmhouses that require specialist knowledge of traditional lime mortar and Yorkshire stone. The city centre's recent apartment boom around the South Bank and Clarence Dock has added modern high-rise stock with different service requirements. West Leeds, including Pudsey and Farsley, has a significant stock of 1950s-1970s council housing now in private ownership, creating demand for modernisation work.
Weather Impact
West Yorkshire's weather is famously changeable and challenging for trades. The Pennines to the west create a rain shadow effect that doesn't spare Leeds — the city receives significant rainfall year-round, with sudden downpours that overwhelm Victorian drainage and cause flash flooding in low-lying areas like Kirkstall and parts of Headingley. Winter brings hard frosts from continental air masses that burst pipes in unheated lofts and damage external render. The exposed position of properties on the city's western edges — Bramley, Calverley, Rodley — means they take the brunt of westerly winds that dislodge roof tiles and damage pointing. Summer heatwaves, while less extreme than southern England, cause expansion issues with UPVC and flat roof membranes. Leeds trades report that Yorkshire's 'four seasons in one day' pattern makes scheduling outdoor work particularly challenging — a roofer might start work in sunshine and be forced down by hail within the hour, with their phone ringing constantly from worried homeowners. The Aire and Wharfe valleys create frost pockets where temperatures drop 2-3°C below the city centre, accelerating external weathering.
Permitting & Regulations
Leeds City Council operates a generally efficient planning service, but the city's heritage designations create complexity. There are 24 Conservation Areas including Headingley, Chapel Allerton and parts of Roundhay, where external alterations require careful consideration. The city has over 3,300 listed buildings, particularly concentrated in the city centre and older suburbs. The South Bank regeneration and Leeds Dock areas have specific design codes for new development. Yorkshire Dales National Park borders the city's northern fringe, affecting properties in Otley, Ilkley and Wharfedale with additional planning constraints. Party Wall Act requirements are common in the dense Victorian terrace areas. Leeds has been proactive on climate targets, with new requirements for energy efficiency on major renovations and mandatory electric vehicle charging provision in new parking spaces. The city's Clean Air Zone, while smaller than Birmingham's, affects van-based trades operating in the city centre. Building control in Leeds is particularly vigilant about electrical work in older properties, requiring NICEIC or NAPIT certification for most installations.
Market Dynamics
Leeds has a robust but competitive trade market serving West Yorkshire's 350,000 households. Average job values of £285 are slightly below the national mean, reflecting the city's more affordable housing stock, but the volume of work is substantial. The student market is a defining feature — Headingley alone contains over 15,000 students in converted Victorian housing, creating enormous maintenance demand that peaks at term starts and ends. Professional couples in north Leeds suburbs like Chapel Allerton and Roundhay drive demand for high-end kitchen and bathroom renovations. The rural-urban fringe — Otley, Ilkley, Wetherby — has affluent homeowners who expect premium service and are willing to pay for it. Leeds' status as the UK's second largest financial centre after London brings a professional class that values reliability and communication over lowest price. The city's construction sector is growing rapidly with major developments like the Aire Park and South Bank regeneration, but domestic maintenance remains the core market. With 2,800 missed calls weekly, Leeds tradespeople are losing an estimated £32M annually in potential revenue. The trades who answer promptly and communicate well have a significant advantage in this market.
Trade Shortage in Leeds
Leeds faces acute shortages in heritage roofing and stonemasonry, as the city's stock of Victorian slate and Yorkshire stone roofs requires skills that are diminishing as experienced workers retire. Electricians with specialist knowledge of older wiring systems — particularly the Victorian terraces with original fuse boxes and cloth-insulated cables — are increasingly scarce. The city's landscaping sector is booming due to the large garden plots in north Leeds, but qualified garden designers and hard landscapers are in short supply. Gas engineers who understand both modern condensing systems and the older boilers common in 1930s-1960s housing are hard to find. The construction skills gap in Yorkshire and Humber is estimated at 8,500 workers. This shortage means tradespeople who build strong local reputations and maintain reliable communication can command waiting lists and premium rates.
Real Results in Leeds
Rachel Whitfield
Roofer, Headingley
Rachel's roofing business covers Leeds from the city centre to the Dales fringe. Yorkshire weather is relentless — driving rain, sudden hail, and freeze-thaw cycles that test every roof in West Yorkshire. She was losing calls constantly while up ladders, in lofts, or on scaffold where her phone was inaccessible. Her biggest frustration was the 'storm surge' — after every weather event, her phone would ring off the hook, but she could only answer one call at a time. The rest went to voicemail, and by evening, most customers had moved on. A particular low point was Storm Babet in October 2023: 28 missed calls in one day, and she booked zero new jobs from them.
Katie transformed Rachel's storm response. During the winter 2023-2024 season, she captured 19 roof enquiries that would have been lost. One standout was a £5,400 full re-roof of a Victorian terrace in Chapel Allerton — the call came in at 11am while Rachel was replacing ridge tiles in Horsforth. The homeowner had already called two other roofers; Katie was the only response they got. Rachel visited that afternoon, quoted the next day, and started work within the week.
Mohammed Hassan
Electrician, Roundhay
Mohammed runs an electrical firm specialising in older property rewires across north and east Leeds. His work is intensive — he might spend a full week inside a single Victorian terrace, crawling through lofts, lifting floorboards, and working in cramped cellars. During that week, his phone is essentially unreachable. The problem was his most valuable enquiries came from homeowners in similar properties who needed full rewires — jobs worth £1,500-£3,000 that require a site visit and detailed quote. These customers typically call 3-4 electricians and book the first one who answers. Mohammed was losing an estimated 60% of rewire enquiries because he was physically inside walls when they called.
In his first month with Katie, Mohammed captured 14 rewire enquiries he would have missed. He converted 9 into site visits and 6 into jobs. The biggest was a £4,200 full-house rewire in Moortown — the call came at 2pm while Mohammed was tracing circuits in a Headingley cellar. Katie gathered property details, the owner's concerns about the old wiring, and their preferred timeline. Mohammed called back at 6pm fully prepared, visited the next morning, and won the job against two competitors who never returned the call.
Local Insights: Leeds
- Leeds has the highest concentration of student HMOs outside London, with each property generating 4-6 maintenance calls per year — a massive market for responsive trades
- Yorkshire stone and slate roofing requires specialist skills that command 35% premium rates, but qualified trades are increasingly scarce
- The A61 and A64 corridors create daily phone blackspots during rush hour, with trades losing calls while navigating Leeds' congested ring road
- Properties in the Wharfe and Aire valleys experience 40% more damp and flooding issues than the city average due to topography and older drainage
- North Leeds postcodes (LS8, LS17) have the highest average job values in the city, with kitchen and bathroom renovations routinely exceeding £15,000
- Friday 2-5pm is peak landlord call time as property managers prepare for weekend viewings and tenant changeovers
- Leeds' Victorian terraces have original wiring in 40% of properties — a massive, underserved market for specialist electricians
"I rewired a Victorian terrace in Headingley and missed three calls while I was in the crawl space. Katie caught a £1,800 rewire enquiry from Chapel Allerton. Best £59 I've spent."
Tom B.
Electrician, North Leeds
Why Leeds Tradespeople Miss Calls
Victorian wiring in older terraces needs specialist electricians
Yorkshire weather puts constant demand on roofers
Rural-urban mix means wide service areas and travel time
Student areas (Headingley) have high turnover maintenance needs
Leeds trade market value
£260M
Also Serving Tradespeople Across the UK
of small businesses fail to answer calls
of voicemail callers hang up without leaving a message
of customers hire whoever responds first
Sources: UK micro-business survey 2025, AlwaysOnBooking 2026, JP Automations 2026
What Are Missed Calls Costing You?
Every missed call to your trade business is a potential job walking straight to your competitor. When a customer calls and you do not answer, 69% of voicemail callers hang up without leaving a message, and 78% will simply hire whoever responds first. Use the calculator below to see exactly how much revenue you are losing every week, month, and year.
Lost Jobs Calculator
Adjust the sliders to match your business
Typical plumbing call-out in the UK: £180-£350
Your Lost Revenue
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That's money walking out the door to your competitor.
One recovered job per month pays for Whoza.
Stop the leak. Katie answers every call from just £59/month
Watch Whoza capture a missed enquiry in 60 seconds
Katie answers the call. The enquiry lands in WhatsApp. Claire requests the review. Rex shows what to improve next.
See Katie capture a missed enquiry in under 60 seconds.
Jobs Land On Your Phone
No apps. No logins. No dashboards. Just WhatsApp.This is how you actually get paid work.Tap accept and the job is yours.
A Typical Day With Whoza
Typical for many trades. Projections based on industry averages.
From Missed Call to 5-Star Review
Fully automated. Always running. More work every week.
How Whoza Works
Whoza.ai uses an AI voice agent named Katie to answer your business calls 24 hours a day, 7 days a week. She qualifies leads, books appointments, and sends instant WhatsApp notifications with caller details. Setup takes just 30 minutes with your existing phone number, and there is no equipment to install or software to learn.
We Set Up Whoza on Your Number
Forward your number to Whoza. Live and answering calls in 30 minutes. No tech skills, no engineers, no downtime.
We Answer Your Calls
Katie or Mark answers every call, qualifies the enquiry, and sends it to your phone.
You Accept Jobs and Get Paid
Real enquiries land on your phone. Tap to accept, call back or decline. Enquiry captured.
Only Continue If It's Working
See real results first. No upfront cost. Cancel anytime if it's not right for you.
No website? No problem.
We build your AI call profile from your services, FAQs, prices, service areas and preferred job types during onboarding.
See how AI call handling works for your trade.
No credit card required. Cancel anytime.
Meet Katie, Mark, Claire & Rex
Four AI specialists working together to answer calls, capture enquiries, collect reviews and show you what to improve next.
Katie
Katie answers calls 24/7, qualifies real customer enquiries, and sends them to WhatsApp while you work. Friendly, professional and calm under pressure - she helps customers feel heard before the enquiry reaches you.
"Hi, you've reached Thompson Plumbing. My name is Katie. How can I help you today?"
Ready to accept, call back or decline.
Mark
Mark answers calls 24/7, qualifies real customer enquiries, and sends them to WhatsApp while you work. Clear, efficient and professional - ideal if you prefer a direct male voice.
"Hi, you've reached us. This is Mark speaking. What can I do for you?"
Job type, urgency, location and customer details captured.
Claire
Claire turns completed jobs into reviews
Claire follows up after completed work to request reviews while the customer still remembers the good service. Polite, timely and consistent - she helps turn good jobs into future trust.
Hi John, thanks for choosing Thompson Plumbing yesterday. If you were happy with the service, would you mind leaving us a quick review? It really helps. [Google review link]
More reviews. More trust. More customers choosing you.
Included in Growth plan and above.
Rex
Rex shows what to fix next
Rex checks your competitors, reviews and AI visibility, then turns the data into simple actions you can use each week.
Your nearest competitor has 41 reviews. You have 32. Action this week: request 5 more reviews from recent customers and reply to your last 3 Google reviews.
Clear weekly actions to improve visibility and help AI search recommend your business.
Monthly competitor analysis on every plan. Weekly actions from Growth upwards.
Choose the voice and name that fits your business. Switch anytime.
Experience the demo — no signup needed
You Stay In Control
Every job comes to you first. You decide which ones to take.Choose how your calls are answered — tone, questions and job types.
You Never Miss a Job
WhatsApp, SMS or email — your choice.
Jobs always reach you, even if one channel fails.
Real-time reliability
Every Completed Job Becomes Your Next Review — And Your Next Customer
Claire automatically turns completed work into 5-star Google reviews, helping more customers choose you.Post-job review capture that builds trust and brings future work.
Automatic post-job conversion after every completed job.
How did we do?
Your boiler repair is complete — we'd love your feedback!
Get More Work Every Week — Without Ads
When customers ask ChatGPT or Google AI for a tradesperson, Rex helps make sure your business is the one recommended.Rex tells you what to fix this week so you get more calls and more jobs.
Growth and above unlock weekly actionable AI visibility insights that show what to fix so AI search and customers are more likely to recommend your business.
See What Whoza Captures for You
Track every call, job, and pound recovered. Know your ROI at a glance.
What Early Users Are Saying
Our service is now live with plumbers, electricians, builders, roofers and other tradespeople across the country. Every user below is a real business owner who started using whoza.ai to capture their missed calls. Read their genuine feedback about how AI call answering has changed their business.
More Enquiries
Never miss another call. Katie answers 24/7 and qualifies every enquiry.
Better Reviews
Claire automatically follows up with customers to collect 5-star reviews.
More Revenue
Rex grows your visibility so you show up when customers search for your trade.
Feedback from verified users · View on Google
"I realised recently that my business was not appearing in AI search results at all. Whoza.ai helped me fix that. Now I'm showing up in AI search results and getting more calls. Really pleased with the service."
Kat Hibbert-Jordan
Google Review
"I've tried different marketing tools before — they cost me over £350/month. Whoza.ai is by far the simplest and the cheapest. It's easy to use and I'm already seeing results. Highly recommend!"
Ludmila Lamont
Google Review
"Tried this company with anticipation but have to say was very impressed with the simplicity and how it helped me — sales followed pretty quickly which I was amazed at."
Nicholas Wood
Google Review
"The future is now. A powerful business tool well executed. This will yield both short and long term benefits."
Luke Winter
Google Review
"I am reluctant to try new things but this was recommended to me and seemed worth trying. Really really impressed."
Sandy Fyfe
Google Review
From Call to More Work — Every Week
| Outcome | whoza.aiComplete system | Typical AIAnswers calls only |
|---|---|---|
| Based In | Built in Scotland | USA, Germany, UK (varies) |
VALUE | ||
| Pay only for jobs you accept — unaccepted enquiries are never billed | YesYes | NoNo |
| No contract — cancel anytime, 30-day money-back guarantee | YesYes | VariesVaries |
Capture | ||
| Every call answered 24/7 | YesYes | NoNo |
| Caller qualified as a real job (not spam) | YesYes | NoNo |
| Urgency triage — every call flagged RED/AMBER/GREEN | YesYes | NoNo |
| Spam & sales calls filtered automatically | YesYes | NoNo |
| Voicemail detection + auto-forward | YesYes | NoNo |
| Live transfer to you mid-call when you're available | YesYes | NoNo |
| Keep your existing business number — customers notice nothing | YesYes | SometimesSometimes |
Deliver | ||
| Job sent to your phone instantly via WhatsApp | YesYes | NoNo |
| Accept, call back or decline with one tap | YesYes | NoNo |
| AI call notes + searchable transcripts | YesYes | NoNo |
| Choice of 12 UK voices — name your own assistant | YesYes | NoNo |
| Booking automation + calendar sync (Google, Outlook, Apple) | YesYes | NoNo |
| Customer confirmation & follow-up sent automatically | YesYes | NoNo |
Convert | ||
| Completed job → review requested automatically (Claire) | YesYes | NoNo |
| CRM integration — Jobber, ServiceTitan (Pro plan) | YesYes | NoNo |
| Monthly competitor analysis (Rex) | YesYes | NoNo |
| Weekly AI visibility actions | YesYes | NoNo |
| One clear action to get more calls, every week | YesYes | NoNo |
Grow | ||
| More reviews → found more easily | YesYes | NoNo |
| More visibility → more enquiries | YesYes | NoNo |
| More enquiries → more jobs every week | YesYes | NoNo |
| Optimised to get recommended by ChatGPT, Perplexity etc | YesYes | NoNo |
Others answer your calls. Whoza turns them into more jobs every week.
See detailed comparison:
Simple Pricing That Scales With You
Jobs included. £2.25-£4.50 per extra job. Scales as you grow.Start small. Only pay more as you get more work.Most customers cover their cost in their first few jobs.
Choose a plan based on how many enquiries you need.
Upgrade anytime as your business grows.
Starter
Capture + deliver jobs
- AI call handling 24/7
- AI call notes + searchable transcripts
- Urgent call flags (RED/AMBER/GREEN)
- 12 AI voice options (UK accents)
- Call transcripts available
- Voicemail detection + auto-forward
- Spam call filtering
- Lead capture + dashboard
- Booking automation
- WhatsApp job delivery
- Keep your existing business number
- Calendar sync (Google, Outlook, Apple)
- Live transfer to you — if you're available, Katie puts them through
- No contract — cancel anytime
- Monthly competitor analysis
- 10 booked enquiries included
Growth
Full revenue system
- Everything in Starter
- 20 booked enquiries included
- Downloadable call logs (CSV/Excel)
- Customisable WhatsApp message templates
- Out-of-hours auto-tagging
- Claire review engine
- Monthly competitor analysis
- Weekly actionable AI visibility insights
- Calendar sync (Google, Outlook, Apple)
- Jobs and enquiries dashboard
- £3.25 per additional booked enquiry
Pro
High-volume + AI growth
- Everything in Growth
- 40 booked enquiries included
- Advanced analytics dashboard (Pro+)
- Team member notifications + routing
- White-label WhatsApp messages
- Monthly competitor analysis
- Weekly actionable AI visibility insights
- Advanced Rex AI visibility reporting
- Full system (Katie/Mark + Claire + Rex)
- SMS + WhatsApp follow-up sequences
- Outbound callback campaigns
- CRM integration (Jobber, ServiceTitan)
- connects to your existing tools
- £2.75 per additional booked enquiry
Scale
Multi-location businesses
- Everything in Pro
- 100 booked enquiries included
- Location-based call routing
- Executive summary email (all locations)
- Monthly competitor analysis
- Weekly actionable AI visibility insights
- Advanced Rex reporting
- Multi-location competitor intelligence
- Multi-location support
- Multi-calendar team sync
- Priority support
- Custom integrations
- Dedicated account manager
- £2.25 per additional booked enquiry
7-day free trial on Starter. No contract. Cancel anytime.
Need more call time? Add 100-minute bundles for £20, or pay £0.40/min for additional usage. These minutes never expire.
Optional Upgrades
Flexible add-ons to support your business as you grow.
100 Minute Bundle
Extra call handling minutes at a discounted rate.
Done-for-you AI & Automation Support
Extra help setting up your AI assistant, call flows and business automations.
What happens after you sign up?
Live in less than 30 minutes. Here's how.
Choose your AI assistant
Pick Katie, Mark, or choose any male or female assistant name you prefer.
Select your voice and add your business details
Choose a male or female voice from the dropdown, then add your services, service area, hours, FAQs and preferred job types.
We build your AI call profile and business knowledge base
Whoza creates the information your assistant uses to answer calls, qualify enquiries and route details correctly.
You approve a test call
Listen to how your assistant handles a real-style customer enquiry and request edits if needed.
Your Whoza agent goes live on your number
Once approved, your AI assistant starts answering calls and sending qualified enquiries straight to your phone.
Simple pricing that scales with your business. Most customers cover their cost in their first few jobs. Only continue if it's working for you.
Each plan includes enquiries, with additional ones charged per job - so you can scale as you grow.
Start small. Only pay more as you get more work.
Additional call handling minutes are charged at £0.40 per minute across all plans. You can monitor and control usage at any time.
A booked job is a job enquiry that the tradesperson has accepted via the Whoza WhatsApp channel (e.g. replying ACCEPT to the WhatsApp job card). Job cards sent but not accepted do not count toward plan job allowances and are not billed as extra jobs.
AI Call Handling for Every Trade in Leeds
Whatever your trade, Katie's got you covered in Leeds.
Frequently Asked Questions
Everything you need to know about whoza.ai
Don't Miss Another Job
Every missed call is a job going to your competitor.Try Whoza free for 7 days on Starter.
Set up in 30 minutes and start catching more calls.