Your phone's ringing.Katie's got it — in Edinburgh.
While you work, we book - Job done.
The AI call handler and Revenue Team built for UK tradespeople. Answers every missed call, qualifies real jobs, and sends them straight to your WhatsApp — so you accept, call back, or decline in two taps.
No apps. No contract. Just more work.
From £59/month — one recovered job pays for the entire year
💰 See what missed calls are costing you →Limited to 50 UK trades in our early access programme
- ✓7-day free trial — no card required
- ✓30-day money-back guarantee
- ✓Live in 30 minutes
- ✓Works with your existing number
- ✓Cancel anytime
in Edinburgh
in Edinburgh
in Edinburgh
Built by Dru McPherson for Edinburgh trades
Got questions? dru@whoza.ai
“By far the simplest and the cheapest. I'm already seeing results.”
Serving Edinburgh & Scotland

The Edinburgh Trade Market
Edinburgh has 7,000+ trade businesses serving 250K households. Katie answers emergency calls 24/7, captures enquiries via WhatsApp. Plans from £59/month.
Areas We Cover in Edinburgh
Trade Standards in Edinburgh
- NICEIC registered electricians
- Gas Safe engineers
- FMB accredited builders
- Historic Environment Scotland approved
Response Times in Edinburgh
21 minutes average emergency callback. Katie answers every call instantly — 24/7, 365 days a year — so your customers never hear voicemail.
Around 10,000 trade enquiries per week across Edinburgh and the Lothians.
Missed Call Revenue Impact
With 2,200 missed calls every week, Edinburgh tradespeople are losing£693k+ in potential revenue monthly. At a 35% conversion rate, that's over £243k in lost jobs every month. Katie ensures you capture every opportunity.
Housing Stock in Edinburgh
Edinburgh's housing stock is among the most architecturally significant in the UK, with the entire city centre designated a UNESCO World Heritage Site. The Georgian New Town — built between 1767 and 1850 — contains over 3,000 listed buildings with distinctive features: sash-and-case windows, classical proportions, communal gardens, and original period details that demand specialist conservation skills. These properties typically have cellars, multiple storeys, and shared party walls that create complex plumbing and drainage challenges. The medieval Old Town presents an entirely different profile: tenement buildings up to 12 storeys high (some of the world's first high-rises), narrow closes and wynds, and buildings that have evolved over 500 years with layers of modifications. Victorian suburbs like Marchmont, Bruntsfield and Morningside feature blonde sandstone tenements with bay windows, original fireplaces, and high ceilings that require sympathetic renovation. Leith — Edinburgh's port district — has a mix of industrial heritage buildings, sailors' tenements, and modern waterfront regeneration. The city's hilly terrain means properties at different elevations face different exposures: south-facing slopes in Morningside get significantly more sun and heat, while north-facing tenements in Stockbridge struggle with damp and mould. This architectural diversity means Edinburgh trades need an unusually broad skill set, from lime mortar pointing in Georgian basements to modern smart-home wiring in new-build developments.
Weather Impact
Edinburgh's east coast position gives it a markedly different climate from Glasgow — drier, colder, and windier. The city receives only 700mm of annual rainfall (half of Glasgow's), but what rain does fall is often driven horizontally by fierce easterly winds that test every roof, window, and pointing joint. Winter temperatures regularly drop below freezing, with the city's elevated position and exposure to North Sea air masses creating harsh conditions from November through March. The 'Haar' — a cold sea fog that rolls in from the Firth of Forth — is a distinctive Edinburgh phenomenon that can drop temperatures 10°C in an hour and creates persistent damp conditions in coastal areas like Leith and Portobello. Summer is brief and rarely hot, but when heatwaves do occur, the city's stone buildings act as thermal stores, remaining cool initially then releasing heat at night and making sleep difficult. Edinburgh trades report that winter boiler breakdowns are their biggest emergency category, with call volumes tripling during cold snaps. The city's steep streets and staircases make emergency callouts physically demanding in icy conditions, and the narrow lanes of the Old Town can be impassable for vans during snow. The Festival season (August) brings its own weather challenge — sudden summer storms coinciding with peak tourist occupancy create emergency plumbing and electrical demands at the worst possible time.
Permitting & Regulations
Edinburgh operates within one of the most restrictive planning environments in the UK. The UNESCO World Heritage Site designation covers the entire city centre, imposing strict controls on external alterations, roof materials, window styles, and signage. Historic Environment Scotland oversees listed building consent for approximately 4,500 listed structures, with even minor repairs potentially requiring approval. The city has 49 Conservation Areas — the highest number in Scotland — including the New Town, Old Town, Dean Village, and parts of Leith. The Edinburgh City Council planning department is known for being thorough but slow, with listed building applications often taking 8-12 weeks. Party Wall Act considerations are universal in tenement areas, where shared structures, communal stairs, and mutual roofs require neighbour agreement for most work. Building standards in Scotland differ from England, with the Scottish Building Standards applying to all work. Gas Safe registration is essential, but Edinburgh also has specific requirements for work in communal tenement closes where ventilation and access are restricted. The city's net-zero 2030 target is driving new energy efficiency requirements, with some Conservation Areas now mandating sympathetic secondary glazing rather than UPVC replacement. Fire safety regulations following recent high-rise incidents have introduced strict material specifications for cladding and insulation work, particularly relevant to the city's taller tenements.
Market Dynamics
Edinburgh's trade market is shaped by its unique demographic and economic profile. Average job values of £315 are among the highest outside London, driven by affluent professional households, a large student population, and a thriving short-term rental market. The city's status as Scotland's capital and a major tourist destination creates a distinctive 'Festival economy' — every August, Edinburgh's population swells by over 1 million visitors, and short-term rental properties require rapid-response trades for emergency repairs between bookings. The Airbnb market is enormous: an estimated 8,000+ short-term rental properties need constant maintenance, with property managers demanding same-day response for urgent issues. The student market — centred around the University of Edinburgh, Napier University, and Heriot-Watt — creates seasonal demand peaks at term starts and ends. Edinburgh's professional class, concentrated in the New Town, Stockbridge and Morningside, values reliability and quality over lowest price, and they're willing to pay premium rates for trades who communicate well. The conservation trade market is particularly lucrative: Georgian restoration specialists command £150-£200 per hour, and there's sustained demand for lime mortar pointing, sash window restoration, and traditional leadwork. With 2,200 missed calls weekly, Edinburgh tradespeople are losing an estimated £28M annually. The trades who understand the city's unique property stock and can respond promptly command waiting lists and premium rates.
Trade Shortage in Edinburgh
Edinburgh faces acute shortages in conservation and heritage trades. Stonemasons who can work with Craigleith, Hailes and Darney sandstone are critically scarce — the city's traditional building skills are diminishing as experienced workers retire. Sash-and-case window specialists who can restore rather than replace original Georgian and Victorian windows are in extremely high demand. Qualified electricians who understand the challenges of older wiring systems in listed buildings — particularly the New Town's concealed conduit systems and the Old Town's ad-hoc modifications — are hard to find. Gas engineers who can work on the complex communal heating systems in tenement closes are similarly scarce. The city's construction sector is booming with developments like the St James Quarter and ongoing waterfront regeneration, but the domestic conservation market is particularly underserved. The construction skills gap in Edinburgh and the Lothians is estimated at 6,000 workers. This shortage means tradespeople with the right skills can be selective about work and charge premium rates — making missed calls particularly costly.
Real Results in Edinburgh
Eleanor McAllister
Plumber, Stockbridge
Eleanor specialises in emergency plumbing across Edinburgh's New Town and Stockbridge, handling burst pipes, boiler failures, and drainage issues in Georgian properties. Her work is unpredictable — she might spend hours under a sink in a basement flat on India Street, completely unable to answer her phone. The Festival season is her nightmare: short-term rental properties have zero tolerance for plumbing issues, and property managers call every plumber on their list until someone answers. She was losing an estimated 50% of calls during August, and property managers were dropping her from their preferred lists because she couldn't guarantee response times.
Katie transformed Eleanor's Festival season. In August, she captured 31 emergency enquiries she would have missed. Fourteen were from property managers — the most valuable repeat customers. One New Town property management company, impressed that Katie answered at 11:30pm on a Saturday, added Eleanor to their primary contractor list for 23 properties. A standout was a £2,800 bathroom renovation in a Festival let on Royal Circus — the call came in at 3pm while Eleanor was fixing a burst pipe in Stockbridge. Katie took full details and the property manager booked her for the following week.
Callum Fraser
Builder, Leith
Callum runs a building firm specialising in Victorian tenement renovations across Edinburgh, from Leith to Marchmont. His projects are complex — stripping back 150 years of modifications, restoring original features, and modernising services while maintaining period character. Each project lasts 6-12 weeks, during which his phone is essentially unreachable while he's on site. The problem was his most valuable enquiries came from homeowners in similar properties who needed full renovations — jobs worth £25,000-£60,000. These customers typically research extensively, visit completed projects, and then call 3-4 builders. Callum was losing an estimated 40% of these high-value enquiries because he was physically demolishing a kitchen when they called.
In his first month with Katie, Callum captured 12 major renovation enquiries. He converted 7 into site visits and 4 into signed contracts. The biggest was a £48,000 full-flat renovation in Bruntsfield — the call came at 10am while Callum was removing a load-bearing wall in Leith. Katie gathered the owner's vision, budget, timeline, and concerns about maintaining period features. Callum called back that evening fully prepared, visited the next day, and won the job against three other builders. The client specifically mentioned that Katie's professional handling gave him confidence in Callum's attention to detail.
Local Insights: Edinburgh
- Edinburgh's Georgian New Town contains over 3,000 listed buildings — the largest concentration of Georgian architecture in the UK — creating massive demand for conservation trades
- The Festival season (August) increases trade call volumes by an estimated 40% due to short-term rental emergency maintenance demands
- Edinburgh's east coast climate brings the 'Haar' — sudden cold sea fog that causes rapid temperature drops and emergency heating call spikes
- The city has 49 Conservation Areas, the highest in Scotland, meaning most external work requires planning consideration
- Short-term rental property managers represent 25% of Edinburgh's trade market but make 55% of the calls — and they demand same-day response
- Properties on Edinburgh's south-facing slopes (Morningside, Bruntsfield) experience 30% more sun exposure damage than north-facing equivalents
- The Old Town's 'lands' and closes create unique access challenges — trades often need to carry materials up 5-10 storeys with no lift access
"Festival season is chaos — emergency call for a burst pipe in a New Town Airbnb at midnight while I'm already in Leith. Katie handled it, got the property manager's details, and I fixed it by 7am. Guest left a 5-star review."
Iain F.
Plumber, Edinburgh City Centre
Why Edinburgh Tradespeople Miss Calls
Georgian and Victorian buildings need specialist conservation trades
Festival season brings emergency maintenance demands for venues
Tourist rentals need rapid turnaround between bookings
Hilly terrain and narrow streets make emergency response challenging
Edinburgh trade market value
£200M
Also Serving Tradespeople Across the UK
of small businesses fail to answer calls
of voicemail callers hang up without leaving a message
of customers hire whoever responds first
Sources: UK micro-business survey 2025, AlwaysOnBooking 2026, JP Automations 2026
What Are Missed Calls Costing You?
Every missed call to your trade business is a potential job walking straight to your competitor. When a customer calls and you do not answer, 69% of voicemail callers hang up without leaving a message, and 78% will simply hire whoever responds first. Use the calculator below to see exactly how much revenue you are losing every week, month, and year.
Lost Jobs Calculator
Adjust the sliders to match your business
Typical plumbing call-out in the UK: £180-£350
Your Lost Revenue
Enter your email to unlock the full breakdown + get a free recovery report.
No spam. Unsubscribe anytime. We hate cold emails too.
That's money walking out the door to your competitor.
One recovered job per month pays for Whoza.
Stop the leak. Katie answers every call from just £59/month
Watch Whoza capture a missed enquiry in 60 seconds
Katie answers the call. The enquiry lands in WhatsApp. Claire requests the review. Rex shows what to improve next.
See Katie capture a missed enquiry in under 60 seconds.
Jobs Land On Your Phone
No apps. No logins. No dashboards. Just WhatsApp.This is how you actually get paid work.Tap accept and the job is yours.
A Typical Day With Whoza
Typical for many trades. Projections based on industry averages.
From Missed Call to 5-Star Review
Fully automated. Always running. More work every week.
How Whoza Works
Whoza.ai uses an AI voice agent named Katie to answer your business calls 24 hours a day, 7 days a week. She qualifies leads, books appointments, and sends instant WhatsApp notifications with caller details. Setup takes just 30 minutes with your existing phone number, and there is no equipment to install or software to learn.
We Set Up Whoza on Your Number
Forward your number to Whoza. Live and answering calls in 30 minutes. No tech skills, no engineers, no downtime.
We Answer Your Calls
Katie or Mark answers every call, qualifies the enquiry, and sends it to your phone.
You Accept Jobs and Get Paid
Real enquiries land on your phone. Tap to accept, call back or decline. Enquiry captured.
Only Continue If It's Working
See real results first. No upfront cost. Cancel anytime if it's not right for you.
No website? No problem.
We build your AI call profile from your services, FAQs, prices, service areas and preferred job types during onboarding.
See how AI call handling works for your trade.
No credit card required. Cancel anytime.
Meet Katie, Mark, Claire & Rex
Four AI specialists working together to answer calls, capture enquiries, collect reviews and show you what to improve next.
Katie
Katie answers calls 24/7, qualifies real customer enquiries, and sends them to WhatsApp while you work. Friendly, professional and calm under pressure - she helps customers feel heard before the enquiry reaches you.
"Hi, you've reached Thompson Plumbing. My name is Katie. How can I help you today?"
Ready to accept, call back or decline.
Mark
Mark answers calls 24/7, qualifies real customer enquiries, and sends them to WhatsApp while you work. Clear, efficient and professional - ideal if you prefer a direct male voice.
"Hi, you've reached us. This is Mark speaking. What can I do for you?"
Job type, urgency, location and customer details captured.
Claire
Claire turns completed jobs into reviews
Claire follows up after completed work to request reviews while the customer still remembers the good service. Polite, timely and consistent - she helps turn good jobs into future trust.
Hi John, thanks for choosing Thompson Plumbing yesterday. If you were happy with the service, would you mind leaving us a quick review? It really helps. [Google review link]
More reviews. More trust. More customers choosing you.
Included in Growth plan and above.
Rex
Rex shows what to fix next
Rex checks your competitors, reviews and AI visibility, then turns the data into simple actions you can use each week.
Your nearest competitor has 41 reviews. You have 32. Action this week: request 5 more reviews from recent customers and reply to your last 3 Google reviews.
Clear weekly actions to improve visibility and help AI search recommend your business.
Monthly competitor analysis on every plan. Weekly actions from Growth upwards.
Choose the voice and name that fits your business. Switch anytime.
Experience the demo — no signup needed
You Stay In Control
Every job comes to you first. You decide which ones to take.Choose how your calls are answered — tone, questions and job types.
You Never Miss a Job
WhatsApp, SMS or email — your choice.
Jobs always reach you, even if one channel fails.
Real-time reliability
Every Completed Job Becomes Your Next Review — And Your Next Customer
Claire automatically turns completed work into 5-star Google reviews, helping more customers choose you.Post-job review capture that builds trust and brings future work.
Automatic post-job conversion after every completed job.
How did we do?
Your boiler repair is complete — we'd love your feedback!
Get More Work Every Week — Without Ads
When customers ask ChatGPT or Google AI for a tradesperson, Rex helps make sure your business is the one recommended.Rex tells you what to fix this week so you get more calls and more jobs.
Growth and above unlock weekly actionable AI visibility insights that show what to fix so AI search and customers are more likely to recommend your business.
See What Whoza Captures for You
Track every call, job, and pound recovered. Know your ROI at a glance.
What Early Users Are Saying
Our service is now live with plumbers, electricians, builders, roofers and other tradespeople across the country. Every user below is a real business owner who started using whoza.ai to capture their missed calls. Read their genuine feedback about how AI call answering has changed their business.
More Enquiries
Never miss another call. Katie answers 24/7 and qualifies every enquiry.
Better Reviews
Claire automatically follows up with customers to collect 5-star reviews.
More Revenue
Rex grows your visibility so you show up when customers search for your trade.
Feedback from verified users · View on Google
"I realised recently that my business was not appearing in AI search results at all. Whoza.ai helped me fix that. Now I'm showing up in AI search results and getting more calls. Really pleased with the service."
Kat Hibbert-Jordan
Google Review
"I've tried different marketing tools before — they cost me over £350/month. Whoza.ai is by far the simplest and the cheapest. It's easy to use and I'm already seeing results. Highly recommend!"
Ludmila Lamont
Google Review
"Tried this company with anticipation but have to say was very impressed with the simplicity and how it helped me — sales followed pretty quickly which I was amazed at."
Nicholas Wood
Google Review
"The future is now. A powerful business tool well executed. This will yield both short and long term benefits."
Luke Winter
Google Review
"I am reluctant to try new things but this was recommended to me and seemed worth trying. Really really impressed."
Sandy Fyfe
Google Review
From Call to More Work — Every Week
| Outcome | whoza.aiComplete system | Typical AIAnswers calls only |
|---|---|---|
| Based In | Built in Scotland | USA, Germany, UK (varies) |
VALUE | ||
| Pay only for jobs you accept — unaccepted enquiries are never billed | YesYes | NoNo |
| No contract — cancel anytime, 30-day money-back guarantee | YesYes | VariesVaries |
Capture | ||
| Every call answered 24/7 | YesYes | NoNo |
| Caller qualified as a real job (not spam) | YesYes | NoNo |
| Urgency triage — every call flagged RED/AMBER/GREEN | YesYes | NoNo |
| Spam & sales calls filtered automatically | YesYes | NoNo |
| Voicemail detection + auto-forward | YesYes | NoNo |
| Live transfer to you mid-call when you're available | YesYes | NoNo |
| Keep your existing business number — customers notice nothing | YesYes | SometimesSometimes |
Deliver | ||
| Job sent to your phone instantly via WhatsApp | YesYes | NoNo |
| Accept, call back or decline with one tap | YesYes | NoNo |
| AI call notes + searchable transcripts | YesYes | NoNo |
| Choice of 12 UK voices — name your own assistant | YesYes | NoNo |
| Booking automation + calendar sync (Google, Outlook, Apple) | YesYes | NoNo |
| Customer confirmation & follow-up sent automatically | YesYes | NoNo |
Convert | ||
| Completed job → review requested automatically (Claire) | YesYes | NoNo |
| CRM integration — Jobber, ServiceTitan (Pro plan) | YesYes | NoNo |
| Monthly competitor analysis (Rex) | YesYes | NoNo |
| Weekly AI visibility actions | YesYes | NoNo |
| One clear action to get more calls, every week | YesYes | NoNo |
Grow | ||
| More reviews → found more easily | YesYes | NoNo |
| More visibility → more enquiries | YesYes | NoNo |
| More enquiries → more jobs every week | YesYes | NoNo |
| Optimised to get recommended by ChatGPT, Perplexity etc | YesYes | NoNo |
Others answer your calls. Whoza turns them into more jobs every week.
See detailed comparison:
Simple Pricing That Scales With You
Jobs included. £2.25-£4.50 per extra job. Scales as you grow.Start small. Only pay more as you get more work.Most customers cover their cost in their first few jobs.
Choose a plan based on how many enquiries you need.
Upgrade anytime as your business grows.
Starter
Capture + deliver jobs
- AI call handling 24/7
- AI call notes + searchable transcripts
- Urgent call flags (RED/AMBER/GREEN)
- 12 AI voice options (UK accents)
- Call transcripts available
- Voicemail detection + auto-forward
- Spam call filtering
- Lead capture + dashboard
- Booking automation
- WhatsApp job delivery
- Keep your existing business number
- Calendar sync (Google, Outlook, Apple)
- Live transfer to you — if you're available, Katie puts them through
- No contract — cancel anytime
- Monthly competitor analysis
- 10 booked enquiries included
Growth
Full revenue system
- Everything in Starter
- 20 booked enquiries included
- Downloadable call logs (CSV/Excel)
- Customisable WhatsApp message templates
- Out-of-hours auto-tagging
- Claire review engine
- Monthly competitor analysis
- Weekly actionable AI visibility insights
- Calendar sync (Google, Outlook, Apple)
- Jobs and enquiries dashboard
- £3.25 per additional booked enquiry
Pro
High-volume + AI growth
- Everything in Growth
- 40 booked enquiries included
- Advanced analytics dashboard (Pro+)
- Team member notifications + routing
- White-label WhatsApp messages
- Monthly competitor analysis
- Weekly actionable AI visibility insights
- Advanced Rex AI visibility reporting
- Full system (Katie/Mark + Claire + Rex)
- SMS + WhatsApp follow-up sequences
- Outbound callback campaigns
- CRM integration (Jobber, ServiceTitan)
- connects to your existing tools
- £2.75 per additional booked enquiry
Scale
Multi-location businesses
- Everything in Pro
- 100 booked enquiries included
- Location-based call routing
- Executive summary email (all locations)
- Monthly competitor analysis
- Weekly actionable AI visibility insights
- Advanced Rex reporting
- Multi-location competitor intelligence
- Multi-location support
- Multi-calendar team sync
- Priority support
- Custom integrations
- Dedicated account manager
- £2.25 per additional booked enquiry
7-day free trial on Starter. No contract. Cancel anytime.
Need more call time? Add 100-minute bundles for £20, or pay £0.40/min for additional usage. These minutes never expire.
Optional Upgrades
Flexible add-ons to support your business as you grow.
100 Minute Bundle
Extra call handling minutes at a discounted rate.
Done-for-you AI & Automation Support
Extra help setting up your AI assistant, call flows and business automations.
What happens after you sign up?
Live in less than 30 minutes. Here's how.
Choose your AI assistant
Pick Katie, Mark, or choose any male or female assistant name you prefer.
Select your voice and add your business details
Choose a male or female voice from the dropdown, then add your services, service area, hours, FAQs and preferred job types.
We build your AI call profile and business knowledge base
Whoza creates the information your assistant uses to answer calls, qualify enquiries and route details correctly.
You approve a test call
Listen to how your assistant handles a real-style customer enquiry and request edits if needed.
Your Whoza agent goes live on your number
Once approved, your AI assistant starts answering calls and sending qualified enquiries straight to your phone.
Simple pricing that scales with your business. Most customers cover their cost in their first few jobs. Only continue if it's working for you.
Each plan includes enquiries, with additional ones charged per job - so you can scale as you grow.
Start small. Only pay more as you get more work.
Additional call handling minutes are charged at £0.40 per minute across all plans. You can monitor and control usage at any time.
A booked job is a job enquiry that the tradesperson has accepted via the Whoza WhatsApp channel (e.g. replying ACCEPT to the WhatsApp job card). Job cards sent but not accepted do not count toward plan job allowances and are not billed as extra jobs.
AI Call Handling for Every Trade in Edinburgh
Whatever your trade, Katie's got you covered in Edinburgh.
Frequently Asked Questions
Everything you need to know about whoza.ai
Don't Miss Another Job
Every missed call is a job going to your competitor.Try Whoza free for 7 days on Starter.
Set up in 30 minutes and start catching more calls.