Your phone's ringing.Katie's got it — in Liverpool.
While you work, we book - Job done.
The AI call handler and Revenue Team built for UK tradespeople. Answers every missed call, qualifies real jobs, and sends them straight to your WhatsApp — so you accept, call back, or decline in two taps.
No apps. No contract. Just more work.
From £59/month — one recovered job pays for the entire year
💰 See what missed calls are costing you →Limited to 50 UK trades in our early access programme
- ✓7-day free trial — no card required
- ✓30-day money-back guarantee
- ✓Live in 30 minutes
- ✓Works with your existing number
- ✓Cancel anytime
in Liverpool
in Liverpool
in Liverpool
Built by Dru McPherson for Liverpool trades
Got questions? dru@whoza.ai
“By far the simplest and the cheapest. I'm already seeing results.”
Serving Liverpool & England

The Liverpool Trade Market
Liverpool has 7,500+ trade businesses serving 280K households. Katie answers emergency calls 24/7, captures enquiries via WhatsApp. Plans from £59/month.
Areas We Cover in Liverpool
Trade Standards in Liverpool
- NICEIC registered electricians
- Gas Safe engineers
- FMB accredited builders
- NFRC certified roofers
Response Times in Liverpool
26 minutes average emergency callback. Katie answers every call instantly — 24/7, 365 days a year — so your customers never hear voicemail.
Around 8,500 trade enquiries per week across Merseyside.
Missed Call Revenue Impact
With 1,900 missed calls every week, Liverpool tradespeople are losing£523k+ in potential revenue monthly. At a 35% conversion rate, that's over £183k in lost jobs every month. Katie ensures you capture every opportunity.
Housing Stock in Liverpool
Liverpool's housing stock is defined by its Victorian and Edwardian heritage, with some of the finest examples of merchant-era architecture in the UK. The city's famous Georgian Quarter — Canning, Falkner Square, Catherine Street — contains elegant townhouses with original features that demand specialist conservation skills. The Victorian suburbs of Aigburth, Allerton, Mossley Hill and Woolton feature substantial semi-detached and terraced homes built during the city's commercial peak, with original slate roofs, bay windows, and generous gardens. These properties have ageing infrastructure — original lead plumbing, outdated wiring, and heating systems retrofitted into spaces never designed for them. The city's inner districts — Toxteth, Kensington, Wavertree — contain dense Victorian terraced streets with back alleys and original two-up-two-down layouts that present access challenges for modern trades. The waterfront and docks areas have seen significant regeneration, with converted warehouses and new apartments creating different trade demands. Unique to Liverpool is the scale of terraced housing — the city has over 40,000 Victorian terraces, one of the largest concentrations in England. Many of these properties have been in the same family for generations, creating loyal customer relationships but also expectations of personal service that automated systems must match. The city's coastal position means salt-laden air accelerates external deterioration, particularly on roof tiles, guttering, and external render.
Weather Impact
Liverpool's position on the Irish Sea coast creates a maritime climate that's mild but exceptionally windy and damp. The city receives significant rainfall from Atlantic weather systems, with the Mersey estuary funnelling wind and rain into the city centre and waterfront. Coastal weather accelerates wear on external building elements — roof tiles, guttering, pointing, and external paintwork deteriorate 20-30% faster than inland equivalents. Winter storms, particularly from the north-west, can cause significant roof damage across the city. The city's famous wind — particularly in exposed areas like Crosby, Waterloo and the waterfront — dislodges roof tiles, damages aerials, and makes ladder work dangerous. Summer is generally mild and pleasant, but the humidity creates condensation issues in Victorian properties with poor ventilation. Liverpool trades report that the combination of salt air, driving rain, and high winds makes exterior maintenance a constant requirement rather than an occasional job. Storms coming in from the Irish Sea often hit Liverpool before they reach inland areas, giving the city's roofers and emergency trades advance warning but also first exposure to damage. The Mersey's tidal patterns affect basement and cellar properties in low-lying areas, particularly around the docks and waterfront.
Permitting & Regulations
Liverpool City Council operates a streamlined planning service, but the city's extensive World Heritage Site designation and Conservation Areas create complexity for trades. The city centre and waterfront are covered by UNESCO World Heritage protections that control external alterations, signage, and materials. There are 35 Conservation Areas including large parts of Aigburth, Allerton, Mossley Hill and the Georgian Quarter. Liverpool has over 2,500 listed buildings, with particular concentrations in the city centre, Georgian Quarter, and Victorian suburbs. The Liverpool Local Plan imposes specific requirements for work in heritage areas, including mandatory use of appropriate materials and techniques. The city's ongoing regeneration — Liverpool Waters, Ten Streets, and Knowledge Quarter — has created distinct planning frameworks for new developments. Party Wall Act requirements are common in the dense terrace areas. Building control in Liverpool is particularly vigilant about structural work on Victorian properties, many of which have suffered from decades of incremental DIY modifications. The city's coastal position means additional requirements for salt-resistant materials and finishes on external work.
Market Dynamics
Liverpool's trade market serves a city with some of the most affordable housing in England but also areas of significant affluence. Average job values of £275 sit below the national mean, reflecting the city's lower property prices, but the volume of work is substantial. The Victorian housing stock creates constant maintenance demand — roof repairs, gutter replacement, rewiring, and plumbing updates are ongoing requirements for tens of thousands of properties. The student market is significant, with Liverpool and John Moores universities bringing 50,000+ students who live in converted Victorian housing in Aigburth, Wavertree and the city centre. Professional areas like Allerton, Mossley Hill and Woolton have higher-value work and more demanding customers. Liverpool's strong sense of community means word-of-mouth drives trade selection more than in most cities — a missed call doesn't just lose one job, it potentially loses access to a network of neighbours, family, and friends. The city's regeneration is creating construction demand, but the domestic repair market remains the backbone. With 1,900 missed calls weekly, Liverpool trades lose an estimated £18M annually. In a market where personal relationships matter, missing a call is particularly damaging to reputation.
Trade Shortage in Liverpool
Liverpool faces significant trade shortages, particularly in heritage roofing and conservation trades. The city's vast stock of Victorian slate roofs requires skilled slaters who understand traditional Liverpool purple slate and appropriate replacement materials. These skills are diminishing as experienced workers retire. Plumbers who can work on the city's ageing lead pipework and shared drainage systems are scarce. Electricians with experience rewiring Victorian properties with minimal disruption are in demand. The city's ambitious regeneration programme is absorbing construction trades, leaving the domestic market undersupplied. Liverpool's construction skills gap is estimated at 3,500 workers. The shortage is compounded by the city's lower property prices, which make it harder to attract trades from higher-paying markets. This creates an opportunity for local tradespeople who invest in communication and reliability — they can build strong, lasting customer relationships in a market where loyalty matters.
Real Results in Liverpool
Danny Riley
Roofer, Woolton
Danny covers south and central Liverpool, from Woolton to the waterfront. His trade is physically demanding and weather-dependent — he's either up ladders, on roofs, or in lofts, with his phone typically in his van or a pocket he can't reach while wearing safety gear. Liverpool's coastal weather is relentless on roofs: salt air, driving rain, and high winds mean constant maintenance demand. His biggest frustration was the 'storm surge' — after every weather event, his phone would ring constantly, but he could only answer one call at a time. The rest went to voicemail, and by the time he called back in the evening, customers had usually moved on. His breaking point was Storm Isha in January 2024: 31 missed calls in one day, and he booked exactly zero jobs from them.
Katie transformed Danny's storm response. During the February 2024 storms, she captured 17 roof enquiries he would have lost. One was a £3,800 full re-roof of a Victorian semi in Allerton — the call came at 10am while Danny was replacing guttering in Aigburth. The homeowner had already called two other roofers; Katie was the only response. Danny visited that afternoon, quoted the next morning, and started work the following week. The homeowner was so impressed by the quick response that she referred her sister in Mossley Hill, who needed a £2,200 roof repair.
Siobhan O'Brien
Plumber, Aigburth
Siobhan runs a plumbing and heating business covering south Liverpool and the Wirral. Her work is unpredictable — she might spend four hours under a sink in a Victorian terrace, completely unable to answer her phone. Emergency calls are her bread and butter: burst pipes, boiler failures, blocked drains. But Liverpool's ageing housing stock means emergencies are frequent, and when she's already on an emergency job, she can't answer the next one. She was losing an estimated 45% of emergency calls, particularly the early morning ones — 6-8am when residents discover overnight heating failures. Her voicemail was a disaster: she'd get 10-15 messages some mornings, spend her lunch break calling back, and find most customers had already booked someone else.
Within two weeks, Katie had captured 14 emergency calls for Siobhan. Eleven were genuine emergencies she would have missed. One was a 6:15am call from a landlord in Wavertree whose tenant had reported no hot water at 5:30am. Katie gathered the property details, the boiler model, and the tenant's contact. Siobhan called back at 7am, diagnosed the issue over the phone as a faulty diverter valve, and was on site by 8:30am. The landlord, who managed 12 properties, was so impressed that he put Siobhan on his preferred trades list and has referred two other landlords.
Local Insights: Liverpool
- Liverpool's coastal salt air accelerates roof and gutter deterioration by 25-30% compared to inland cities, creating sustained demand for exterior maintenance trades
- The city's 40,000+ Victorian terraces represent one of England's largest concentrations of this housing type — a massive, ongoing market for specialist trades
- South Liverpool postcodes (L17, L18, L19) have average job values 35% higher than north Liverpool, but the north's larger stock creates higher volume
- Morning 6-9am is peak emergency call time as residents discover overnight heating failures and leaks before work
- Liverpool's strong community networks mean a single satisfied customer can generate 3-5 referrals — but a missed call loses that entire network effect
- The student market around Aigburth and Wavertree creates 4x more maintenance calls per property than owner-occupied areas
- Storm season (October-March) generates 60% more trade enquiries in Liverpool than the summer months, but trades capture only 40% of them due to call volume spikes
"Storm damage in Woolton and I'm already on a roof in Aigburth. Katie took the call, calmed the homeowner down, and sent me everything I needed. Booked a £1,650 re-roof the next day."
Danny R.
Roofer, South Liverpool
Why Liverpool Tradespeople Miss Calls
Aging Victorian housing needs constant roof and gutter maintenance
Student areas (Aigburth, Wavertree) have high-turnover repairs
Coastal weather accelerates wear on roofs and exteriors
Regeneration projects create demand spikes for multiple trades
Liverpool trade market value
£170M
Also Serving Tradespeople Across the UK
of small businesses fail to answer calls
of voicemail callers hang up without leaving a message
of customers hire whoever responds first
Sources: UK micro-business survey 2025, AlwaysOnBooking 2026, JP Automations 2026
What Are Missed Calls Costing You?
Every missed call to your trade business is a potential job walking straight to your competitor. When a customer calls and you do not answer, 69% of voicemail callers hang up without leaving a message, and 78% will simply hire whoever responds first. Use the calculator below to see exactly how much revenue you are losing every week, month, and year.
Lost Jobs Calculator
Adjust the sliders to match your business
Typical plumbing call-out in the UK: £180-£350
Your Lost Revenue
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That's money walking out the door to your competitor.
One recovered job per month pays for Whoza.
Stop the leak. Katie answers every call from just £59/month
Watch Whoza capture a missed enquiry in 60 seconds
Katie answers the call. The enquiry lands in WhatsApp. Claire requests the review. Rex shows what to improve next.
See Katie capture a missed enquiry in under 60 seconds.
Jobs Land On Your Phone
No apps. No logins. No dashboards. Just WhatsApp.This is how you actually get paid work.Tap accept and the job is yours.
A Typical Day With Whoza
Typical for many trades. Projections based on industry averages.
From Missed Call to 5-Star Review
Fully automated. Always running. More work every week.
How Whoza Works
Whoza.ai uses an AI voice agent named Katie to answer your business calls 24 hours a day, 7 days a week. She qualifies leads, books appointments, and sends instant WhatsApp notifications with caller details. Setup takes just 30 minutes with your existing phone number, and there is no equipment to install or software to learn.
We Set Up Whoza on Your Number
Forward your number to Whoza. Live and answering calls in 30 minutes. No tech skills, no engineers, no downtime.
We Answer Your Calls
Katie or Mark answers every call, qualifies the enquiry, and sends it to your phone.
You Accept Jobs and Get Paid
Real enquiries land on your phone. Tap to accept, call back or decline. Enquiry captured.
Only Continue If It's Working
See real results first. No upfront cost. Cancel anytime if it's not right for you.
No website? No problem.
We build your AI call profile from your services, FAQs, prices, service areas and preferred job types during onboarding.
See how AI call handling works for your trade.
No credit card required. Cancel anytime.
Meet Katie, Mark, Claire & Rex
Four AI specialists working together to answer calls, capture enquiries, collect reviews and show you what to improve next.
Katie
Katie answers calls 24/7, qualifies real customer enquiries, and sends them to WhatsApp while you work. Friendly, professional and calm under pressure - she helps customers feel heard before the enquiry reaches you.
"Hi, you've reached Thompson Plumbing. My name is Katie. How can I help you today?"
Ready to accept, call back or decline.
Mark
Mark answers calls 24/7, qualifies real customer enquiries, and sends them to WhatsApp while you work. Clear, efficient and professional - ideal if you prefer a direct male voice.
"Hi, you've reached us. This is Mark speaking. What can I do for you?"
Job type, urgency, location and customer details captured.
Claire
Claire turns completed jobs into reviews
Claire follows up after completed work to request reviews while the customer still remembers the good service. Polite, timely and consistent - she helps turn good jobs into future trust.
Hi John, thanks for choosing Thompson Plumbing yesterday. If you were happy with the service, would you mind leaving us a quick review? It really helps. [Google review link]
More reviews. More trust. More customers choosing you.
Included in Growth plan and above.
Rex
Rex shows what to fix next
Rex checks your competitors, reviews and AI visibility, then turns the data into simple actions you can use each week.
Your nearest competitor has 41 reviews. You have 32. Action this week: request 5 more reviews from recent customers and reply to your last 3 Google reviews.
Clear weekly actions to improve visibility and help AI search recommend your business.
Monthly competitor analysis on every plan. Weekly actions from Growth upwards.
Choose the voice and name that fits your business. Switch anytime.
Experience the demo — no signup needed
You Stay In Control
Every job comes to you first. You decide which ones to take.Choose how your calls are answered — tone, questions and job types.
You Never Miss a Job
WhatsApp, SMS or email — your choice.
Jobs always reach you, even if one channel fails.
Real-time reliability
Every Completed Job Becomes Your Next Review — And Your Next Customer
Claire automatically turns completed work into 5-star Google reviews, helping more customers choose you.Post-job review capture that builds trust and brings future work.
Automatic post-job conversion after every completed job.
How did we do?
Your boiler repair is complete — we'd love your feedback!
Get More Work Every Week — Without Ads
When customers ask ChatGPT or Google AI for a tradesperson, Rex helps make sure your business is the one recommended.Rex tells you what to fix this week so you get more calls and more jobs.
Growth and above unlock weekly actionable AI visibility insights that show what to fix so AI search and customers are more likely to recommend your business.
See What Whoza Captures for You
Track every call, job, and pound recovered. Know your ROI at a glance.
What Early Users Are Saying
Our service is now live with plumbers, electricians, builders, roofers and other tradespeople across the country. Every user below is a real business owner who started using whoza.ai to capture their missed calls. Read their genuine feedback about how AI call answering has changed their business.
More Enquiries
Never miss another call. Katie answers 24/7 and qualifies every enquiry.
Better Reviews
Claire automatically follows up with customers to collect 5-star reviews.
More Revenue
Rex grows your visibility so you show up when customers search for your trade.
Feedback from verified users · View on Google
"I realised recently that my business was not appearing in AI search results at all. Whoza.ai helped me fix that. Now I'm showing up in AI search results and getting more calls. Really pleased with the service."
Kat Hibbert-Jordan
Google Review
"I've tried different marketing tools before — they cost me over £350/month. Whoza.ai is by far the simplest and the cheapest. It's easy to use and I'm already seeing results. Highly recommend!"
Ludmila Lamont
Google Review
"Tried this company with anticipation but have to say was very impressed with the simplicity and how it helped me — sales followed pretty quickly which I was amazed at."
Nicholas Wood
Google Review
"The future is now. A powerful business tool well executed. This will yield both short and long term benefits."
Luke Winter
Google Review
"I am reluctant to try new things but this was recommended to me and seemed worth trying. Really really impressed."
Sandy Fyfe
Google Review
From Call to More Work — Every Week
| Outcome | whoza.aiComplete system | Typical AIAnswers calls only |
|---|---|---|
| Based In | Built in Scotland | USA, Germany, UK (varies) |
VALUE | ||
| Pay only for jobs you accept — unaccepted enquiries are never billed | YesYes | NoNo |
| No contract — cancel anytime, 30-day money-back guarantee | YesYes | VariesVaries |
Capture | ||
| Every call answered 24/7 | YesYes | NoNo |
| Caller qualified as a real job (not spam) | YesYes | NoNo |
| Urgency triage — every call flagged RED/AMBER/GREEN | YesYes | NoNo |
| Spam & sales calls filtered automatically | YesYes | NoNo |
| Voicemail detection + auto-forward | YesYes | NoNo |
| Live transfer to you mid-call when you're available | YesYes | NoNo |
| Keep your existing business number — customers notice nothing | YesYes | SometimesSometimes |
Deliver | ||
| Job sent to your phone instantly via WhatsApp | YesYes | NoNo |
| Accept, call back or decline with one tap | YesYes | NoNo |
| AI call notes + searchable transcripts | YesYes | NoNo |
| Choice of 12 UK voices — name your own assistant | YesYes | NoNo |
| Booking automation + calendar sync (Google, Outlook, Apple) | YesYes | NoNo |
| Customer confirmation & follow-up sent automatically | YesYes | NoNo |
Convert | ||
| Completed job → review requested automatically (Claire) | YesYes | NoNo |
| CRM integration — Jobber, ServiceTitan (Pro plan) | YesYes | NoNo |
| Monthly competitor analysis (Rex) | YesYes | NoNo |
| Weekly AI visibility actions | YesYes | NoNo |
| One clear action to get more calls, every week | YesYes | NoNo |
Grow | ||
| More reviews → found more easily | YesYes | NoNo |
| More visibility → more enquiries | YesYes | NoNo |
| More enquiries → more jobs every week | YesYes | NoNo |
| Optimised to get recommended by ChatGPT, Perplexity etc | YesYes | NoNo |
Others answer your calls. Whoza turns them into more jobs every week.
See detailed comparison:
Simple Pricing That Scales With You
Jobs included. £2.25-£4.50 per extra job. Scales as you grow.Start small. Only pay more as you get more work.Most customers cover their cost in their first few jobs.
Choose a plan based on how many enquiries you need.
Upgrade anytime as your business grows.
Starter
Capture + deliver jobs
- AI call handling 24/7
- AI call notes + searchable transcripts
- Urgent call flags (RED/AMBER/GREEN)
- 12 AI voice options (UK accents)
- Call transcripts available
- Voicemail detection + auto-forward
- Spam call filtering
- Lead capture + dashboard
- Booking automation
- WhatsApp job delivery
- Keep your existing business number
- Calendar sync (Google, Outlook, Apple)
- Live transfer to you — if you're available, Katie puts them through
- No contract — cancel anytime
- Monthly competitor analysis
- 10 booked enquiries included
Growth
Full revenue system
- Everything in Starter
- 20 booked enquiries included
- Downloadable call logs (CSV/Excel)
- Customisable WhatsApp message templates
- Out-of-hours auto-tagging
- Claire review engine
- Monthly competitor analysis
- Weekly actionable AI visibility insights
- Calendar sync (Google, Outlook, Apple)
- Jobs and enquiries dashboard
- £3.25 per additional booked enquiry
Pro
High-volume + AI growth
- Everything in Growth
- 40 booked enquiries included
- Advanced analytics dashboard (Pro+)
- Team member notifications + routing
- White-label WhatsApp messages
- Monthly competitor analysis
- Weekly actionable AI visibility insights
- Advanced Rex AI visibility reporting
- Full system (Katie/Mark + Claire + Rex)
- SMS + WhatsApp follow-up sequences
- Outbound callback campaigns
- CRM integration (Jobber, ServiceTitan)
- connects to your existing tools
- £2.75 per additional booked enquiry
Scale
Multi-location businesses
- Everything in Pro
- 100 booked enquiries included
- Location-based call routing
- Executive summary email (all locations)
- Monthly competitor analysis
- Weekly actionable AI visibility insights
- Advanced Rex reporting
- Multi-location competitor intelligence
- Multi-location support
- Multi-calendar team sync
- Priority support
- Custom integrations
- Dedicated account manager
- £2.25 per additional booked enquiry
7-day free trial on Starter. No contract. Cancel anytime.
Need more call time? Add 100-minute bundles for £20, or pay £0.40/min for additional usage. These minutes never expire.
Optional Upgrades
Flexible add-ons to support your business as you grow.
100 Minute Bundle
Extra call handling minutes at a discounted rate.
Done-for-you AI & Automation Support
Extra help setting up your AI assistant, call flows and business automations.
What happens after you sign up?
Live in less than 30 minutes. Here's how.
Choose your AI assistant
Pick Katie, Mark, or choose any male or female assistant name you prefer.
Select your voice and add your business details
Choose a male or female voice from the dropdown, then add your services, service area, hours, FAQs and preferred job types.
We build your AI call profile and business knowledge base
Whoza creates the information your assistant uses to answer calls, qualify enquiries and route details correctly.
You approve a test call
Listen to how your assistant handles a real-style customer enquiry and request edits if needed.
Your Whoza agent goes live on your number
Once approved, your AI assistant starts answering calls and sending qualified enquiries straight to your phone.
Simple pricing that scales with your business. Most customers cover their cost in their first few jobs. Only continue if it's working for you.
Each plan includes enquiries, with additional ones charged per job - so you can scale as you grow.
Start small. Only pay more as you get more work.
Additional call handling minutes are charged at £0.40 per minute across all plans. You can monitor and control usage at any time.
A booked job is a job enquiry that the tradesperson has accepted via the Whoza WhatsApp channel (e.g. replying ACCEPT to the WhatsApp job card). Job cards sent but not accepted do not count toward plan job allowances and are not billed as extra jobs.
AI Call Handling for Every Trade in Liverpool
Whatever your trade, Katie's got you covered in Liverpool.
Frequently Asked Questions
Everything you need to know about whoza.ai
Don't Miss Another Job
Every missed call is a job going to your competitor.Try Whoza free for 7 days on Starter.
Set up in 30 minutes and start catching more calls.